Social Media and Online Music Marketing: The importance and power of

Music Career DIY

MODULE 1: Developing your brand and image.

The artist as a product: How to create a strong and cohesive message that translates into your brand and image.

MODULE 2: Developing your sound identity

How to develop your own sound. If you sound like nobody else, you are not competing with anyone.
How to pick a the right producer: The importance of collaboration, negotiation and making sure you are creating the music you want to create.

MODULE 3: Creating affordable, good quality audiovisuals and artwork

MODULE 4: Professional Songwriting and Music Production

MODULE 5: Understanding your rights, intellectual property and copyright.

What is publishing and what do music publishers do.
How to set up co-writes. How to split the cut when writing with other writers. Co-writing in a band and band dynamics.
Writer's cut and how to use it for profit.
Performance Rights Organizations (PROs) - Why are they important, what do they do and how do I join.
Record labels and the master. Who owns it and how do you use it.

MODULE 6: Contracts, deal points and negotiation tips

MODULE 7: Your Project -Budgets, timelines and goals. "The big 3".

Understanding your costs and setting a realistic, achievable budget.
Breaking down the plan: When making a record, budgeting a tour, or developing a marketing and release plan you must think in terms of timeline. The importance of sticking to your goals and developing a structured, strategic plan to accomplish them.

MODULE 8: Digital Distribution: Spotify - Shazam - Be everywhere music is found.

Digital Distribution: CD Baby, Tunecore, Distrokids and the rest. What's the difference between all the companies out there and how do I chose the right one for me.

MODULE 9: The Dream Team - How to build a team and take it to the next level.

MODULE 10: Let's talk marketing, social media, traditional media and new media.

Social Media and Online Music Marketing: The importance and power of developing your online community/brand: Instagram, YouTube, Facebook, Twitter and other direct to fan marketing strategies.
Music Marketing: Radio campaigns, how do they work, how much can they cost.
Music marketing: What does a PR agent do, why do they matter and how do I get one.

MODULE 11: Touring.

MODULE 12: Funding, crowdfunding and other online and offline strategies for making a living creating content

Crowdfunding: What is crowdfunding and how to run a campaign. Pit falls and how to prepare for such a venture.
Patreon: What is Patreon, how does it differ from Kickstarter, Pledgemusic and other crowdfunding platforms.

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